NO. 2 IN THE TOURIST ACCOMMODATION MARKET IN EUROPE
Three key principles underpin the Odalys strategy for tourist, club, business, student and outdoor facilities – to have a presence on the main types of tourist accommodation markets; to offer a varied range of destinations across France and southern Europe; and to be competitive, with services and prices that give excellent value for money.
Accommodation you could live in is the Odalys ethos. The company develops, markets and manages a portfolio of assets ranging from mobile homes to luxury villas. Its human scale approach is reflected in its services (activities, clubs, etc) and the architectural layout of its sites. The preference is for low-level buildings, such as maisonettes with gardens, small apartment blocks and chalets, and larger than average unit sizes.
OUR HIGHLY DISTINCTIVE BRANDS
Families and individuals can choose from a range of options in France, Spain, Italy and Croatia depending on their wants and needs.
1. ODALYS RESIDENCES : résidences tourist, prestigious residences, clubs and hôtels
2. ODALYS CITY : apartment-hotels in city centres
3. ODALYS CAMPUS : student residences
4. VITALYS : open-air residential parks
In line with its commercial strategy of making life easy for clients, destinations are promoted by type (seaside, mountain, countryside and city). The success of this approach can be seen in an average of 500,000 unique visitors per month, the traffic on its website www.odalys-vacances.com, and volumes of online reservations.
COMMITTED TO RESPONSIBLE MANAGEMENT
The Odalys Group specialises in developing apartments you could live in, à la carte services, accommodation that fits in with its surroundings and a personalised welcome. It adheres fully to the SNRT tourist charter.
It has a cross-functional approach to services, combining promotion of accommodation on the market, facility management and asset administration for its clients (investors and holidaymakers). The Odalys Group does not own assets, but leases and manages them for between 9 and 11 years on behalf of private individuals, companies and local authorities. As it is tasked with commercialising the assets, it takes responsibility for them. Its success is based on complete control of costs and quality.
TOURISM AND REGIONAL DEVELOPMENT
Tourist accommodation has a role to play in regional development. Leisure facilities, encourage visitors to an area and contribute to the wider economy.
- The Odalys Group, formed in July 1998, stands out as a forerunner in under- visited regions such as the Maurienne, but also has a presence in regions such as the Cote d’Azur and Languedoc-Roussillon.
- In 18 years, it has become a formidable stakeholder in the tourist accommodation market.
RECORD SATISFACTION RATES
The Odalys group prioritises customer satisfaction and conducts a survey every year. Approved by an independent offi cial, the results show that 96% of holidaymakers would like to return and 92.8% would recommend the accommodation they stayed in to friends.
FOCUS FOR DEVELOPMENT
To consolidate its position as number 2 in the market, the Group created 4 382 new beds in 2016, and will continue to expand by opening, renovating and extending 16 establishments in 2017.
OUR NEW VENTURE IN CHINA
Odalys and Hywin Financial Holding Group Co Ltd (a familyrun Chinese financial group) have signed a long-term, strategic partnership agreement to develop residential tourist operations
By partnering with Odalys, Hywin Financial Holding Group Co LTD will benefit from the former’s business experience and expertise in developing, marketing and managing holiday accommodation. Both groups share the ambition of developing a holiday rental model tailored to the specific expectations of the Chinese market, with a focus on the concept of service. This new residential product will enhance Odalys’ already diversified portfolio, which could also be extended to other markets.
For more information : odalys-groupe.com
This post is also available in: French