No. 2 in Europe in tourism
tourists accommodated each year
In its 20 years of existence, the Odalys Group has become the second largest in Europe in the tourist and leisure accommodation market. Every year, over two million holidaymakers stay in one of the Odalys Group's 400 residences. This success is based on a wide range of offers that include apartment stays by the sea, in the countryside and in the mountains, as well as in chalets, mobile homes, city centre apartment hotels and student accommodation.
This diverse offer, which appeals to both family holidaymakers and business travellers, testifies to the Odalys Group’s continuing capacity to adapt to market opportunities and the changing demands of its customers. Initially specialized in the tourist residence segment, the Group has more recently pursued a multiple diversification strategy around new brands such as Odalys Campus for student residences and Odalys City, offering a wide range of city centre hotel apartments.
Our diverse offer, which appeals to both family holidaymakers and business travellers, testifies to the Odalys Group’s continuing capacity to adapt to market opportunities and the changing demands of its customers.
Head of Odalys
Deep transformations in organization and methods
Over the past two years, the Group has also undergone a profound transformation in both organization and working methods, particularly through the digitalization of its business, in order to best prepare for the future and face the challenges and opportunities of its business environment. Odalys' brand strategy has also been completely redesigned, in line with its new visual identity, which is more modern, user-friendly and accessible. Odalys will continue to satisfy customer expectations as closely as possible while pursuing its expansion around its various concepts, in Europe and beyond.
Prestige La Palmeraie Residence, Grimaud (83)
Prestige Residence Le Chamois, La Clusaz (74)
Prestige Residence La Bastide des Chênes, Gordes (84)
Outdoor residential estate L'Étang de Besse, Saint Hilaire de Riez (85)
Stella di l'Aria Residence, Tizzano (2A)
Innovations to better meet customer needs
Developments in 2018 were part of the Group's transformation plan and the new strategic orientation of the tourist residence model adopted in 2016. This transformation is based on changes in residential concepts to better meet customer needs and move upmarket, from adapting marketing methods to taking market risk into account (saturation of the offer at certain destinations).
2018 confirmed the rapid development of the City and Campus formulas and the profitability of their models. Whether accelerating the company’s presence in the Île-de-France region (4 residences opened in the last two years), arriving at new destinations or consolidating leading positions in certain cities, at the seaside, in the mountains or countryside, this rapid development can only be achieved thanks to the excellent working relationships established by Odalys with local authorities but also with individual and institutional investors whose trust it has earned.